Can I just say that I think the UPS whiteboard advertising campaign is some solid stuff? Every time one of these commercials pops up on my television I immediately have to watch the entire thing without blinking to ensure I don’t miss any of the cute little drawings and associations the man writing on the board is about to make.
And speaking of that man – how is it that UPS can make a guy with that kind of hair seem cool? I mean, who do you know that has hair like that these days? Nevertheless, the whole packages comes together really well and he comes off as be trustworthy and on the viewer’s level.
Check out the UPS whiteboard campaign web site here.